Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and OTT Platforms Innovate
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and OTT Platforms Innovate
Blog Article
Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with global streaming giants, regional streaming services, and Wavve being representative examples. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is producing exclusive releases and employing distinct strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing content with broad audience reach while maintaining time-honored formats. In particular, they actively highlight celebrity performers to attract audience interest and produce television series that resonate with a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their long broadcasting experience and network legacy, they continue to deliver time-tested formulas, ensuring reliable audience numbers. This allows audiences to find more ways to engage with network television through various platforms.
Differentiation Strategies of OTT Services
OTT providers are expanding their subscriber base by employing approaches distinct from traditional terrestrial broadcasting. Firstly, they actively embrace new genres and unique structures, prioritizing creative risk-taking and narrative depth over mass appeal. Secondly, they curate tailored content that caters to individual tastes, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at the worldwide audience, allowing them to grow their fanbase not only in their home country but also internationally. Through these methods, OTT services are building industry dominance in ways different from traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly penetrate the streaming space, competition has become fierce. For instance, one of Korea’s leading networks and MBC operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on digital platforms. This effort helps sustain the relevance of traditional broadcasting platforms while engaging modern audiences. Meanwhile, the growth of new media services is shifting audience preferences towards more user-controlled content access.
Conversely, OTT services are also expanding their dominance by partnering with traditional TV networks. Netflix has gained a global following with Korean dramas like the breakout survival thriller and 'Hellbound', leveraging the drama production capabilities of terrestrial broadcasters. This strategic alliance helps both parties maximize their potential, fostering a richer content environment. As a result, the distinction between traditional and click here modern media continue to fade.
Ultimately, legacy TV series and streaming platforms are both rivaling each other and working together through their respective market tactics. network-produced content maintain established storytelling and general audience focus, whereas digital platforms provide genre-defying and cross-border content. As collaboration and merging between these platforms continue to expand, audiences can expect a richer and elevated media landscape in the future.
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